Mr. Riaz ul Hassan Chief Executive Officer and Chairman Cakes & Bakes Group of Industries along with Managing Director, Group Head HR and Marketing Manager visited Institute of Business & Management, University of Engineering & Technology, Lahore on November 27, 2019. Mr. Riaz ul Hassan had a talk with Faculty, staff and students of IB&M. During his speech, he discussed various personality attributes required to become a successful entrepreneur. He insisted that one should love oneself the most if he wants to attain something big in his life. Later on, the ceremony of signing MoU held at VC Office. Mr. Riaz ul Hassan and Prof. Dr. Syed Mansoor Sarwar; worthy Vice Chancellor, UET signed the MoU. Both parties agreed upon provision of funding for state of art auditorium chairs and renovation of IB&M UET, Lahore. It was also decided to collaborate and undertake joint research/industrial projects with mutual consent. Cakes and Bakes group of companies will be facilitated by IB&M UET, Lahore through provision of students and graduates for internship at Cakes & Bakes.